Using Google Search and Adwords can be a rewarding experience if you can first figure out how to profit from it. The basic idea of Pay-Per-Click (Adwords) is that you pay whatever price you set for a single click to your website (affiliate sites as well). This price can be set to whatever you want from a penny to as much as you are willing to shell out for one visit to your site.
For those of you that haven’t tried Pay-Per-Click or are a little confused as to how to get started here is a YouTube video that shows you how to get 2 cents per click, using Adwords and the free keyword tool available through Google.
The key to PPC is that, ideally you want to pay as little as possible for the amount of traffic you are looking to get. Once you get to the point that you are making more money from visitors to your website(s) then you are spending on your PPC advertising then you can start to ramp it up and the possibilities are endless.
Pay Per Click should be a part of any serious online business, the size and scope is up to you. If you set your max cost per click low and the amount that you are willing to spend per day low, then you can figure out what is working and what isn’t. Be careful not to start off with a high cost per click and a high amount per day because if there isn’t much competition for specific keywords then you may shell out a lot of money in a short period of time. Try to take things slow at first and see what’s working for you.
You can also try Yahoo! Sponsored Search. You get a $25 credit just for signing up for a new account. It is similar to Adwords and a lot of times you can pay less for keywords with Yahoo. Google Search (Adwords) is the big player in the industry so there tends to be more competition for advertising.
Happy Pay-Per-Clicking,
Matt Bryant
